Master plan refinement
The approved plan was refined from roughly 73 plots to a low density collection of 70 villas organised around a signature one acre Mediterranean resort experience.
Detailed case study · Gunjur, Bengaluru
Samasti by Prime Acres
Transforming an approved layout into a premium Mediterranean villa community.
The starting point
More than a marketing requirement.
Samasti began as an approved residential layout of approximately 73 villa plots, supported by a conceptual sales office. GrowthMile entered as the strategic sales and marketing partner and worked upstream; contributing to product strategy, planning, architecture, branding, pricing and customer experience before the project met the market.
The mandate was to turn a sound approval into a differentiated community with a stronger product truth, a coherent lifestyle promise and a premium commercial position.
The transformation
Product, place and market experience; designed as one system.
Product strategy
Four villa configurations combined four bedrooms, a ground floor bedroom, triple height living, side by side two car parking, Vaastu, natural light, private gardens and adaptable spaces.
Architecture and landscape
Arches, stucco, stone, pergolas and warm wood cues draw from Italy, Spain and Greece, while trails, lawns, wellness zones, a Koi Pond and Zen Deck shape everyday life.
Brand and positioning
GrowthMile created the Samasti identity and its complete naming platform; including Club Elysian, Villa Solana and Villa Gracia; then connected it to premium pricing and buyer relevance.
Customer experience
The sales office evolved into a luxury experience centre, supported by a deliberately sequenced journey, refined sales presentations and clearer decision stage proof.
Market ecosystem
Brand, logo, website, brochure, digital campaigns, project film, channel partner programme, launch assets and sales collateral were developed as one consistent system.
Before and after
A clearer product creates a stronger market.
Starting point
Approved master plan
Approximately 73 plots
Conceptual product and sales office
Basic amenity plan
No established identity
Standard pricing approach
GrowthMile transformation
Lifestyle led community
70 differentiated villas
Four refined typologies
one acre resort and 12,000+ sq ft Club Elysian
Complete brand platform
Premium positioning and experience centre
Project at a glance
5.03 acre community70 premium villas50+ lifestyle amenitiescomplete market ecosystem
The GrowthMile difference
We help build products; not just market them.
Samasti demonstrates what becomes possible when product, architecture, experience, brand and commercial strategy are resolved together. The result is a community with a recognisable character and a stronger reason for the right buyer to choose it.
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